How do you feel about Ric Flair...?

I feel that to be defined as the "greatest" you don't need to have 16 world titles to you name, I just see it as someone who has lost the belt 16 times. Not to disrespect Flair, I just see the greatest as having a world belt reign for the longest time. Yes, Flair was a jerk at times, but I don't know what his peronality actually is outside the ring. The wrestlers aren't all supposed to get along. Triple H and Jericho hate each other.